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Privacy Policy

WHAT DO WE DO WITH YOUR INFORMATION?

When you purchase something from The Wheel Lab, as part of the buying and selling process, we collect the personal information you provide, such as your name, address, and email address. When you browse our store, we also automatically receive your computer’s internet protocol (IP) address to gather information that helps us understand your browser and operating system.

Email Marketing (if applicable): With your permission, we may send you emails about our store, new products, and other updates.

CONSENT

How do we obtain your consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery, or return a purchase, we imply that you consent to our collecting it and using it for that specific purpose only. If we request your personal information for a secondary reason, like marketing, we will either ask for your express consent or provide you with an opportunity to say no.

How can you withdraw your consent?

If after opting in, you change your mind, you may withdraw your consent for us to contact you and continue collecting, using, or disclosing your information at any time by contacting us at info@thewheellab.com
 

COOKIE POLICY

Cookie Use:

A cookie is a small piece of data (text file) that a website, when visited, requests your browser to store on your device to remember information about you, such as your language preferences or login information. Cookies we set are called first-party cookies, while third-party cookies are used by other domains for advertising and marketing efforts.

Types of Cookies We Use

  • Strictly Necessary Cookies: Required for website functionality and cannot be disabled in our systems. These are usually set in response to actions like setting privacy preferences, logging in, or filling in forms.

  • Performance Cookies: Allow us to measure and improve site performance by counting visits and tracking traffic sources. All information collected is aggregated and anonymous.

  • Social Media Cookies: Set by social media services to enable you to share our content and help build a profile of your interests.

  • Targeting Cookies: Used by advertising partners to build a profile of your interests to show relevant adverts on other sites.

  • Personalization Cookies: Used to store information that customizes each visitor's experience, like selecting a vehicle to view matching products.

For a complete list of cookies and their specific purposes, please refer to our Cookie List.

SALE OF PERSONAL DATA

Under the California Consumer Privacy Act, you have the right to opt out of the sale of your personal information to third parties. You can exercise this right by contacting us at [your contact email] or using the "Exercise My Rights" link on our website.

DISCLOSURE

We may disclose your personal information if required by law or if you violate our Terms of Service.

THIRD-PARTY SERVICES

Third-party providers collect, use, and disclose your information only as necessary to perform their services for us. For example, payment gateways have their privacy policies regarding the information we provide them for transactions. We recommend reviewing the privacy policies of any third-party providers directly.

Some third-party providers may be located in different jurisdictions than you or us, so your information may become subject to the laws of those jurisdictions. Once you leave our website or are redirected to a third-party website, this Privacy Policy no longer governs.

SECURITY

We take reasonable precautions and follow industry best practices to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. If you provide credit card information, it is encrypted using secure socket layer technology (SSL) and stored with AES-256 encryption. Although no method of transmission or storage is 100% secure, we follow all PCI-DSS requirements and other industry standards.

AGE OF CONSENT

By using this site, you confirm that you are at least the age of majority in your state or province of residence or that you have given us consent to allow your minor dependents to use this site.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Changes take effect immediately upon posting on the website. If we make material changes, we will notify you here. If The Wheel Lab is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to serve you.

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